ADIDAS SUPERNOVA - ADAPTIVE

For adidas Supernova Adaptive, we created a Director’s Cut built from scenes and moments that didn’t make it into the official film. After working on the project for nearly two years, we revisited this extensive archive of footage to explore new possibilities within the material. Through a new edit, pacing, and visual flow, we brought together unseen moments while preserving the essence and sensitivity of the original campaign. The result is an extended perspective on a project centered around accessibility, performance, and the real experiences of adaptive athletes. A meaningful journey we’re proud to have been part of, recognized at Cannes Lions with 1 Grand Prix and 2 Gold Lions.

- Adaptive -

Adidas Supernova

For adidas Supernova Adaptive, we created a Director’s Cut using scenes and moments that didn’t make it into the official film, exploring new possibilities within the footage.

This version expands on the project’s narrative through a new edit, while preserving the essence and sensitivity of the original campaign.

A two-year journey, recognized at Cannes with 1 Grand Prix and 2 Gold Lions.

PROCESS

The project went through many iterations, exploring different visual directions along the way — from animations of the lacing technology and the laces themselves to different shoe colorways, materials and overall looks.

After a pause in production, the project returned months later with a new direction, leading to another round of exploration and refinement. A process shaped by constant evolution and adaptation, ultimately resulting in a Cannes-winning project.

Credits

Client: Adidas
Agency: TBWA\Canada
Production Company: Mirror LLC
Direction: Vinicius Lavor
Creative Direction: Thomas Mori
Executive production: Luan Litaiff
Design: Enzo Kinukawa, Vinicius Lavor, Rossini Barbosa
Modeling: Otavio Silveira, Enzo Kinukawa
Animation: Rossini Barbosa, Enzo Kinukawa, Thiago Barros, Murilo Lopes, Vinicius Lavor
Houdini TD: Daniel Lobo
Composition, Motion design: Vinicius Lavor
Sound, Sfx: Mauricio Lobo

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